Ten Tips For An Effective Logo Design

Ten tips for an effective logo design

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logo design india

A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.

Above is a statement quoted by Steven Gilliantt defining an important tip for designing a logo. It actually reflects all about the company culture, image and vision. All that the company is and wants to achieve can be represented through a logo. This is the reason why the industrialists give so much focus on the designing and finalization of its logo. Its shape, colour, font, and image are all factors through which the goals and objectives of the organization are reflected.

Few of the points to mark while making a striking logo are listed below:

1. It should be simple and memorable: The design should be such that after seeing it once, the person should be able to keep it in memory. He should be able to recognize it as your company logo whenever and wherever he sees it. No brainstorming should be required to catch the true essence of the logo.

2. Designing should be through a process: As logo holds such importance for a corporation, designing should not be taken lightly. Designer should take it through a well defined process where he or she first plans following a questionnaire about the organization. It would be better if there is more than one designer as this would bring a mix of creativity and would surely be better than that created by a single designer.

3. No dependence on its size: As Steven had said, the company logo should be able to reflect the same meaning when in stamp size or in poster size.

4. Colours should be appropriate: Depending on the target costumers, colours used in the logo should be perfect. Colourful dancing alphabets are perfect for a logo of a company dealing in children products, but are ambiguous for a restaurant.

5. Should be recognizable throughout media: As technology advances, newer media inventions would be appearing. You will have to advertize their too and so your logo should be such that it can attract customers through every media.

6. Try to avoid monotony and don t use more than three colours: Monotone is something not so well preferred by any person and too many colours will make it appear a bit confusing for the viewers.

7. Avoid being a copy cat: Your company logo should be yours unique and creative. It should not appear as if duplicated from some other logo partially or completely. Yes, you can catch ideas from some other logo.

8. Create a timeless one: Your logo should be totally independent of time. Don t design trendy logos that appear obsolete after the particular trend goes. Instead develop something for all times.

9. Logo is not photo: Don t confuse logo with photo. It s different. It should have some surprising element in it which can catch anybody s eyes and keep it attached.

10. Avoid unnecessary details: People think that a logo should have every detail demonstrated on it. It s not that. They just need to represent the significant ones through minimum figures.

Knowing these points would surely help you in the future to develop a nice meaningful logo.

These are the most important points you need to keep in mind whenever you have the need to create a logo.

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company specializing in logo creation, business stationery design and website development. With thousands of satisfied customers across the globe, we continue to create positive first impressions for all our clients – small or big.

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